I love the way that scent evokes memories from my past, and the way it has been my constant companion as I’ve created wonderful new moments with family and friends.

My father provided me with a wealth of knowledge from 27 years of running a business in this sector, supplying well-known high street retailers - something I have been lucky enough to have been part of since I left school!

Wanting to follow in his footsteps, I decided to embark on a fresh venture of my own, using the market knowledge and resources that I had to hand. My dream was to create a luxurious, yet affordable home fragrance brand, and so ‘James & Co Fragrance’ was born in 2018.

Why James?

I wanted a name that was personal to me. ‘James’ seemed the perfect fit - proudly reflecting my father’s middle name and going back as far as my great grandfather.

My father taught me everything I know about home fragrance, so this seemed like a fitting tribute. I also loved the idea of incorporating ‘Dorset’ into our labelling; a scenic county to provide the ideal backdrop for James & Co.